The pharmaceutical industry is different from most other retail sectors. As part of the health care system, the drug store market is not a traditional supply-and-demand market. Instead, a three-tier system (supplier – payer – consumer), put logistical pressures on pharmaceutical businesses.
After a long period of consistent growth and profitability, the retail pharmacy industry is undergoing significant changes. How you respond to these changes—particularly, the business intelligence infrastructure you bring to the table to deal with them—will play a major role in your business’ future results.